Maximising Income and Controlling Costs in Small and Medium Broadcasting Operations
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Mano WilkramanayakeMano Wilkramanayake is a Vice President of the CBA as well as being Group Director of the Capital Maharaja Organisation Ltd of Sri Lanka. Also includes pieces by Kulpam Peshin, NDTV, India, Ken Clark, Fiji TV, Suva and Neil Dormand, CBA. |
Purchase for £10 |
(PDF, 63 Pages, 616KB)
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The handbook is divided into three sections addressesing issues and solutions firstly through tackling ways to maximize income and discussing various income streams. The second section corporate planning, marketing plans and an in-depth look at budgeting. And lastly, controlling costs is examined from many angles with samples of a production budget summary and a detailed production cost sheet. This work is a down to earth handbook for survival under all conditions and a mantra for success.
CONTENTS
- Part I
- Introduction
- Section A: Maximising Income
- 1. Income Streams
- 2. Factors that Influence Revenue
- Section B: Corporate Planning
- 3. Defining Vision, Mission and Objectives
- 4. Key Areas of Planning
- Section C: Controlling Costs
- 5. Costs in Broadcasting Operations
- Conclusion
- Part II
- 6. Maximising Revenue, Controlling Costs Kulpam Peshin, NDTV, India
- 7. Keeping Small Media Stations Afloat Ken Clark, Fiji TV, Suva
- 8. Affordable Production Technology for Broadcasting Neil Dormand, CBA