Conference Programme

Mon 19th April

Monday Report
Duration:3m47s

11. SABC Film on the Road to the World Cup

0815 - 0830

12. A brief welcome

From the CBA President, Abubakar Jijiwa, DG VON

In the chair: Felleng Sekka, Deputy Chairperson, SABC

0830 - 0845

13. Broadcasting Keynote

Dr Ben Ngubane, Chairperson, SABC, former Minister for Arts, Culture, Science and Technology and Ambassador to Japan.

Chair: Felleng Sekka, Deputy Chairperson, SABC

0845 - 0915

Ben Ngubane - foto: Silindile Nyathikazi

Public Broadcasters need to empower audiences By Matona Fatman, South Africa
The Commonwealth Broadcasting Association's (CBA) 28th conference opened with a vigorous reminder to the media of its crucial role as an upholder of freedom and being the voice to the audiences it seeks to serve. This sentiment was the main thread amongst keynote speakers who welcomed delegates and helped to set the tone for what promises to be a thought-provoking gathering of significant role players in the media industry throughout the Commonwealth.
SABC Board Chairperson Ben Ngubane reiterated the public broadcaster's unwavering commitment to broadcasting for total citizen empowerment, which has long been part of the cooperation's vision.
"In today's ever-changing broadcasting landscape, which is continuously being informed by upgrades in technology, broadcasting is no longer a one-way street. More and more, user-generated content features on all sorts of media platforms. This not only gives citizens an opportunity to make their voices heard by decision-makers, but also creates an opening for citizens to be part of the broadcasting experience," Ngubane said. click to read more
Already the SABC is hard at work with its efforts to provide programming that speaks to the interests of people from all walks of life. Ngubane says the added chance for the public to contribute their content for broadcast only strengthens the SABC's goal of empowering its viewers. However, Ngubane cautions that in the quest to include so many voices, editors need to be extra vigilant to circumvent cases where the media is abused by those with unscrupulous agendas.
Enhancing media freedom Media freedom strongly underpins the CBA conference this year. South Africa's Communications Minister Siphiwe Nyanda emphasized that the role of such conferences were not only to 'talk shop', but a chance for role players to work together to find solutions to foster media freedom and democracy. "Broadcasting has a crucial role to play in ensuring that every country meets its developmental objectives. It is important that this gathering engages in intense debates on how broadcasting can contribute to the fight against poverty and many other social ills that continue to ravage society today such as HIV and Aids."
Nyanda encouraged the media to uphold its own pledge to give a voice to issues that were of most importance to the nation. "The envisaged end product will reflect a public broadcasting service that is built around the interests of the public and caters for the needs of the public," he said .
SABC ready for 2010 The theme of this year's conference is 'Broadcasting Scores,' which was inspired by the SABC. Outgoing CBA president Abubakar Jijiwa extended well wishes to the SABC as it prepares to air one of sports' biggest spectaculars � the 2010 FIFA World Cup.
The SABC is in a number of agreements with several countries to provide World Cup content. Cuba has bought rights to link with the SABC to broadcast all 64 World Cup games, which are expected to be watched in over three billion households. The scope of this project prompted Nyanda to underscore the might of the media.
"The power of broadcasting cannot be overemphasised, hence we must make sure that broadcasting does not have a negative impact on the environment," said Nyanda. click to close

Coffee 0915 - 0945

14. New Media technologies: their impact on the industry

Speakers: Joseph George, Director, RealTechnolgy; Sharoda Rapeti, General Manager, Products and Services, MTN SA; Jay Chauhan, VP Technology, NDTV; Stuart Jack, Partner, Nordicity Group Limited, Canada.

Chair: Osa Sonny Adun, Chairperson and President, DBN, Nigeria

0945 - 1120

15. Discussion on Covering Major Sporting Events

Speakers: Nhlanhla Sibisi, A/Group Executive, Content Enterprises, SABC; Peter Kwele, Head of 2010, SABC; Scott Moore, CBC’s Head of Sport.

Chair: Ken Clark, CEO, Media Niugini Ltd, PNG.

1120 - 1250

Lunch 1250 - 1415
Hosted by the BBC

16. The Next Generation:

Firdoze Bulbulia introduces Jo’burg youngsters who have just had a course and made films on their mobile phones – interactive, and on a sports theme, with the children participating.

Chair: Elizabeth Smith, Secretary-General, CBA

1415 - 1445

16A. The Next Generation:

Involving thousands of children across the world in making the news, and in the coverage of the World Cup and the 2012 Olympics

Shingai Ziki, Connecting Classrooms Sub-Saharan Africa, British Council

1445 - 1455

17. Development through Sport

Speakers: Dr Colin Higgs, Commonwealth Games Canada; Kitso Masi, Kicking AIDS Out!; Mahae Mokhehle, Kicking AIDS Out!; James George Nange Otieno, Kicking AIDS Out!

Chair: Nhlanhla Sibisi, A/Group Executive, Content Enterprises, SABC

In association with Commonwealth Games Canada.
1455 - 1625

18. Electronic Game Intro

Kriss Barker VP for International Programmes, PMC, introduces an electronic game which uses soccer to target adolescent boys and guide them against violence against women. Followed by a demo of the game at the PMC table in the tea area.

Chair: Elizabeth Smith, Secretary-General, CBA

1625 - 1630