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UNESCO launches Women Make the News 2010

On this occasion of International Women’s Day (8 March), UNESCO join forces with international and regional media organisations to launch the annual Women Make the News (WMN) initiative. Under the theme, “Towards Gender Sensitive Indicators for Media: Best practices for gender perspective in media and in media content”, WMN 2010 is intended to initiate a global exchange on the importance and the need for gender sensitive indicators for media organisations. 

Fifteen years ago the Beijing Declaration and Platform for Action, adopted at the United Nations Fourth World Conference on Women in September 1995, highlighted the key role of media to promote gender equality in all spheres. All stakeholders are called to join forces to combat “stereotyping of women and inequality in women's access to and participation in all communication systems, especially in the media”.

As organisations all around the world take stock of the achievements and outcomes of its implementation, UNESCO and its major international partners believe there is need to emphasize the role of media to achieve the objectives of the Beijing Declaration.

UNESCO, together with its partners, are inviting media organisations, professional associations, journalists’ unions, women and men working in the media and civil society to use this platform to share your thoughts on some priority elements you think should be considered to measure how responsive the media are to gender issues in all aspects of their operations and why you think these elements should be prioritized. Share your best practices in considering gender equality in media and in media content. You can submit your contribution to UNESCO here, the deadline is 30 March 2010. Entries will contribute to inform UNESCO’s decision to support the development of gender sensitive indicators to be used by media organizations and civil society and will be featured on the ‘Women Make the News 2010” web page.

Unesco are also inviting editors-in-chief of newspapers, radio, television on and offline to join UNESCO’s initiative, and to produce special supplements/programme on this topic and/or to entrust women journalists and reporters with editorial responsibility for the newsroom for a limited period over the duration of the WMN campaign. 

Launched annually on the occasion of the International Women’s Day (8 March), Women Make the News (WMN) is a global initiative aimed at promoting gender equality in the media.

 


 

 


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